Student Perspectives

Business lessons now on the menu

I honestly didn’t think I would get into the EMBA program, so agreeing to help open a new restaurant in Shenzhen, China seemed like a great opportunity. Now, I’m doing both!

I’m responsible for marketing the new restaurant: Ensue. Our Marketing class gave me further insights into how to draft a marketing strategy for a new business—which is literally what I was doing for our restaurant, so I was able to implement what I learned right away.

Learning net-present-value calculations in our Finance class helped me make more informed, data-driven decisions at the restaurant: Should we offer lunch service? Open a casual concept place next door? Now I can back up ideas with data and research.

Copenhagen calling

I happened to run into my pal Marcus Krauss, EMBA 18, when he was with his EMBA cohort on their Copenhagen immersion week. As a fellow chef, what he was doing intrigued me. Applying to the program was a big step that is already having a big pay-off.

I would like to be the class rep who helps organize our Copenhagen immersion. It’s a city I love and know well. And it will take me full-circle to where I first learned about the EMBA program.

Cohort forged at Leadership Communications

It was during Leadership Communications immersion week that our cohort stopped being a group of individuals and really became a cohort. Everyone put 100% effort into that week.

The week was intense. At one point, I wondered if I was in business school or a cult. I’m not an emotional guy, and the EMBA program is all about getting out of my comfort zone.

The Creating Effective Organizations class brings the lessons of Leadership Communications onto a bigger stage: companies instead of individuals.

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